Content Marketing Specialist DACH

About the role

Join FYUL’s growing team as a Content Marketing Specialist focused on the German‑speaking DACH market. You will shape and execute content strategies that drive organic visibility, engagement, and conversions across blogs, landing pages, and marketing campaigns.

Key responsibilities

• Develop and implement content strategies for the DACH region, covering blogs, newsletters, email campaigns, and website copy.
• Create, localize, and optimize German‑language content, ensuring a consistent brand tone.
• Conduct keyword research and apply SEO best practices to improve organic performance.
• Optimize landing pages, product pages, and informational content for higher engagement and conversion rates.
• Plan and support e‑commerce campaigns, seasonal promotions, and lifecycle communications.
• Collaborate with Growth, Product, Design, and CRM teams to align messaging and strategy.
• Monitor content performance and iterate based on SEO and engagement insights.

Required profile

• Proven experience in content marketing, copywriting, SEO, or editorial roles (e‑commerce experience a strong plus).
• Native German proficiency with excellent written English.
• Strong understanding of SEO principles, keyword research, and on‑page optimization.
• Ability to produce clear, engaging, conversion‑focused copy for specific markets.
• Highly organized, self‑motivated, and capable of managing multiple content streams.

Required skills

• SEO
• Keyword research
• On‑page optimization
• Content localization
• Content creation
• E‑commerce platforms
• CRM systems

What we offer

• Global, inclusive, remote‑first team.
• Flexible working hours (start as late as 11 AM).
• Private health insurance.
• Additional paid days off for well‑being and personal celebrations.
• Learning budget, mentorship, and internal meetups.
• Team‑building events and employee‑discounted merch.