Founding Growth Manager – Mobile User Acquisition (Remote, Europe)

About the role

We are looking for a Founding Growth Manager to own mobile user acquisition, creative strategy, and growth funnels for a fast‑growing portfolio of Health & Fitness apps. This senior, remote position offers high ownership and the chance to shape the growth function from day one.

Key responsibilities

• Lead paid user acquisition across Meta, TikTok, Google/UAC, Applovin and emerging channels.
• Define channel strategy and allocate significant acquisition budgets.
• Build and scale a creative testing pipeline covering hooks, concepts and formats.
• Optimise web‑to‑app and in‑app onboarding funnels, ASO, search ads and A/B testing.
• Develop retention, CRM and engagement strategies to improve LTV.
• Own CAC, ROAS and LTV analysis and reporting.
• Collaborate with product, engineering, creative and partnership teams.
• Leverage creator and influencer partnerships as growth levers.
• Help build and scale the growth function as the company expands.

Required profile

• 6+ years of mobile user acquisition experience.
• Background at product companies where a mobile app is the core product.
• Proven track record managing $1M+ in monthly ad spend.
• Deep hands‑on experience with Meta, TikTok, Google/UAC and web‑to‑app funnels.
• Strong attribution, analytics and performance‑marketing skills.
• Experience building structured creative testing programmes.
• Operator mindset with high autonomy and ownership.
• Experience in Health & Fitness, sports, wellness or consumer subscriptions is a strong advantage.

Required skills

• Meta Ads platform
• TikTok Ads platform
• Google UAC
• Applovin advertising
• AppsFlyer attribution
• Amplitude analytics
• A/B testing tools
• App Store Optimization (ASO)
• Creator/influencer partnership platforms

What we offer

• Founding‑team stage with end‑to‑end growth ownership.
• Significant acquisition budgets from day one.
• Portfolio of global consumer apps.
• Competitive salary plus equity upside.
• Fully remote work across Europe.
• Clear path to lead the growth function.