Growth Marketing Manager – B2B Demand Generation

About the role

We are seeking a hands‑on Growth Marketing Manager to own and scale Nebius Academy’s B2B demand generation engine. Reporting to the CMO, you will design multi‑channel campaigns, optimise funnels, and deliver qualified pipeline across multiple markets.

Key responsibilities

• Design, launch and optimise full‑funnel demand generation programmes from awareness to pipeline conversion.
• Build and deploy LLM agents to scrape competitor ads, generate battlecards, summarise media coverage and draft personalised outbound sequences.
• Manage paid acquisition on LinkedIn, Google, Meta and other B2B channels.
• Create and test landing pages, email sequences, conversion funnels and campaign assets.
• Define and track growth metrics such as MQLs, CPL, CAC and pipeline contribution.
• Collaborate closely with Sales to improve lead quality and feedback loops.
• Plan and execute field marketing activities including webinars, events and regional activations.
• Support ABM initiatives for priority accounts and work with Content and Design teams on messaging.
• Continuously experiment with offers, creative and channel performance to maximise efficiency.

Required profile

• 5+ years of experience in B2B growth, demand or performance marketing.
• Proven track record managing paid campaigns on LinkedIn, Google and Meta.
• Strong understanding of demand generation, attribution, experimentation and funnel optimisation.
• Experience with marketing automation platforms (e.g., HubSpot) and CRM systems.
• Analytical mindset with ability to interpret data and make data‑driven decisions.
• Experience planning webinars, events or regional marketing programmes.
• Excellent collaboration and written communication skills.

Required skills

• LinkedIn Ads
• Google Ads
• Meta Ads
• HubSpot (or similar marketing automation)
• CRM platforms
• LLM agents / AI tools for marketing automation