Marketing Communications Specialist

About the role

ROSES, Estonia’s leading flower retailer and importer, is looking for a Marketing Communications Specialist to drive advertising performance, analytics and sales growth across Estonia, Finland, Latvia and Lithuania. The role combines strategic planning with hands‑on execution in a fast‑moving e‑commerce environment.

Key responsibilities

• Plan, launch and optimise advertising campaigns in four markets.
• Maintain a central campaign register and ensure accurate purchase and conversion tracking.
• Analyse advertising costs, revenue and channel performance, recommending budget adjustments.
• Manage influencer partnerships, promo codes and evaluate their impact.
• Design and execute promotions, giveaways and content plans.
• Prepare briefs for photo and video production.
• Produce weekly performance reports and monthly advertising budgets.

Required profile

• Professional proficiency in English (mandatory).
• Knowledge of Estonian, Russian, Latvian or Lithuanian is a strong advantage.
• Proven experience managing advertising campaigns with responsibility for financial results.
• Experience working with influencers and measuring their performance.
• Strong analytical, data‑driven decision‑making abilities.
• Previous e‑commerce experience.
• Ability to work independently and take ownership of results.

Required skills

• Advertising campaign management.
• Influencer partnership management.
• Marketing analytics and performance reporting.
• Budget planning and allocation.

What we offer

• Opportunity to manage marketing across four European markets.
• Salary aligned with skills and experience.
• Performance‑based bonus tied to measurable sales growth.
• Clear objectives, KPIs and direct influence on international growth.