SFP Communication Lead

About the role

The SFP Communication Lead will shape and deliver integrated communication campaigns for PMI’s smoke‑free product (SFP) brands across the Baltic region. Working closely with cross‑functional teams, you will ensure that all communications align with commercial goals and global brand standards while driving consumer engagement.

Key responsibilities

• Develop and execute integrated communication campaigns for SFP brands across the Baltic markets, aligning with commercial objectives and global brand guidelines.
• Create, adapt, review, and localise content for online and offline channels, including digital assets, videos, printed materials, CRM communications, and consumer‑facing campaigns.
• Partner with cross‑functional teams to translate business priorities into impactful communication strategies.
• Coordinate and oversee external agencies and vendors, providing clear briefs, guidance, and feedback to ensure high‑quality delivery.
• Monitor campaign performance, analyse insights and market trends, and identify opportunities to improve communication effectiveness.
• Support the development of communication strategies through testing, personalisation, and best‑practice sharing across markets.

Required profile

• University degree in Marketing, Communication, Business, Economics or a related field.
• Experience in marketing, communications, brand management or agency environments, preferably within FMCG or consumer‑focused industries.
• Strong stakeholder management and collaboration skills across markets and functions.
• Analytical mindset with the ability to turn data, insights and feedback into actionable recommendations.
• Excellent project and agency management skills with a proactive, solution‑oriented approach.
• Valid work permit in the country of employment.
• Fluency in English.

Required skills

What we offer

• Comprehensive private medical insurance.
• Hybrid‑work flexibility.
• Fully covered Life & Personal Accident insurance.
• Annual vacation allowance paid ahead of the summer season.
• Yearly allowance to invest in your well‑being.
• Employee Assistance Program – confidential 24/7 support for you and your family.
• Unlimited access to digital learning platforms such as Rosetta Stone, Udemy and more.
• Parent support with part‑time hours and full pay during the first month back from maternity leave.
• Monetary and appreciation awards through multiple employee recognition programs.
• Various employee engagement events throughout the year.