Head of Brand Communications (Regional)

About the role

ERGO is looking for a Head of Brand Communications covering Lithuania, Latvia and Estonia. The role turns the ERGO Global Brand strategy into a clear implementation plan across the three markets, aligning where consistency is needed and localising where appropriate, and acts as the main link between the Baltic organisation and the Group Brand team.

Key responsibilities

• Translate the Global Brand strategy into an implementation plan across the three markets, aligned where needed and localised where appropriate.
• Drive adoption across the markets through shared planning, communication and data-backed recommendations with local marketing teams.
• Act as the primary liaison between the Baltic organisation and the Group Brand team, ensuring timely deliverables.
• Ensure brand guidelines, visual identity and governance standards are applied consistently across customer touchpoints.
• Manage a dedicated budget for strategic brand initiatives and turn brand research into actionable recommendations.
• Monitor brand performance and adoption, reporting insights to senior Baltic management and Group.
• Promote brand culture internally and guide internal stakeholders on brand matters.

Required profile

• Bachelor's degree; a degree in Marketing, Communications or a related field is an advantage.
• Minimum 5 years of professional experience in marketing or brand management, with ownership of brand strategy execution.
• Experience with brand guidelines, visual identity systems and governance frameworks.
• Experience managing and briefing external agencies and creative partners.
• Ability to define and track brand KPIs and turn performance data into recommendations.
• Fluent English; familiarity with insurance or financial services and proficiency in one or more Baltic languages are advantages.

What we offer

• Hybrid work model, workations, 5 extra vacation days and flexible start times.
• Health insurance after the probation period, discounts on ERGO insurance products, home office setup compensation and gifts.
• Company events, team-building and volunteering (one extra day off).
• Salary depending on location and experience: Lithuania 3,900-4,400 EUR gross per month, Latvia/Estonia 3,000-3,400 EUR gross per month.