Digital Marketing Specialist

About the role

The Digital Marketing Specialist plans, implements and manages the company's digital marketing activities to raise brand awareness, support sales objectives and strengthen engagement with existing and potential customers. The role covers content creation, channel management, campaign execution, event marketing support and result analysis.

Key responsibilities

• Prepare marketing activities for client events, webinars, seminars and conferences and support their delivery
• Keep the company website, social media channels and other digital channels up to date
• Create, update and optimise website, social media and campaign content
• Plan and run email marketing, including planning, design, setup and analysis of results
• Plan and manage digital campaigns, including SEO, digital advertising and marketing automation
• Create or commission copy, articles, customer stories, visuals, presentations and print/digital materials
• Plan and lead the ÄRI-IT magazine project
• Ensure consistent and professional use of the company brand
• Manage Microsoft AppSource and the company's profiles and solutions across business environments and directories
• Check, supplement and segment marketing and customer data with the sales team and improve data quality
• Support the sales team in generating leads, managing MQLs and developing marketing automation processes
• Monitor and analyse the performance of digital activities, campaigns, the website and email marketing, and prepare reports

Required profile

• Higher education
• More than five years of relevant professional experience in marketing or digital marketing
• Estonian native, with spoken and written English
• Knowledge of business processes and experience assessing customer needs
• Knowledge of consultative sales and marketing methodologies; ERP sales and implementation experience is an advantage
• Experience coordinating teamwork and excellent collaboration and communication skills
• Strong sense of responsibility, independence and assertiveness

Required skills

• Very good digital skills and knowledge of marketing tools
• Basic proficiency with AI tools for content creation, ideation, analysis and efficiency
• SEO, digital advertising and marketing automation

What we offer

• A stable working environment
• A structured onboarding plan with a mentor
• A modern office and the option to work partly remotely
• A variety of company events, summer days and strategy days