Marketing & Brand Assistant – DTC E-commerce (100% Remote EU)

About the role

Foxelli Group is looking for a Brand Manager Assistant to join its creative brand Hooks & Needles, built around crochet and knitting. This is a hands-on, 100% remote role working across product development, customer feedback, marketing and day-to-day brand projects. The position is based on a contract/freelance agreement.

Key responsibilities

• Help develop and improve products, reviewing patterns, instructions and content for accuracy and quality, and working with creators and internal teams
• Review customer feedback, spot trends and issues, and turn insights into product and customer experience improvements
• Keep up with crochet and knitting trends and research new ideas and products
• Help with product-related customer questions and monitor online communities
• Support marketing initiatives and campaigns, source creative content and support product storytelling
• Use AI tools to speed up research, analysis and daily tasks

Required profile

• Attention to detail, organization, independence and adaptability
• Open to feedback and curious about learning and testing ideas
• Crochet or knitting knowledge is a strong advantage
• Experience in e-commerce, product development or brand management is helpful but not required
• Availability of at least 5 hours during typical Eastern European Time Zone working hours (UTC+2/UTC+3); part-time roles are exempt

Required skills

• Shopify, Asana, Google Sheets, InDesign and other AI tools

What we offer

• Flexible schedule in a fully remote setting
• Gym membership and company-sponsored outdoor activities
• Personal development budget and generous paid time off, including parental leave
• Home office setup budget

The application process includes a simple application form, a short video interview and a conversation with the manager. The fixed service fee is up to 1,000 euros after taxes, depending on skills and experience.