Integrated Campaign Manager (Remote, Estonia)

About the role

An Integrated Campaign Manager is needed, based in Estonia, to lead the strategy, development and execution of multi-channel marketing campaigns that generate qualified leads, build the sales pipeline and accelerate revenue growth. The role is fully remote and international, working with marketing, sales, product marketing, brand, events and operations teams to create a seamless buyer journey. It suits a strategic, results-oriented B2B marketer.

Key responsibilities

• Develop, execute and optimise integrated, multi-channel demand generation campaigns to attract prospects and grow pipeline.
• Design quarterly campaign plans balancing ongoing programmes with high-impact initiatives, aligned to pipeline and revenue targets.
• Manage campaigns across content syndication, webinars, virtual events, email nurturing, direct mail, referral programmes and product demonstrations.
• Work with product marketing and brand teams on messaging, offers and content, and build sales enablement materials such as talk tracks, email templates and one-pagers.
• Coordinate timelines, budgets, resources and external vendors, and monitor performance through analytics, attribution and pipeline reporting, using A/B testing.
• Explore AI and emerging technologies for personalisation, segmentation, content, distribution, reporting and workflow automation.
• Run campaign retrospectives and turn insights into improved processes and playbooks.

Required profile

• At least six years of experience in B2B integrated marketing, demand generation, growth marketing or account-based marketing, owning campaign strategy and execution.
• Proven track record of campaigns that drive pipeline and revenue growth.
• Strong understanding of multi-channel marketing, segmentation, lead nurturing and conversion optimisation.
• Fluent written and spoken English, reliable home internet and ability to work remotely; candidates are encouraged to apply even if not every criterion is met.

Required skills

• Marketing attribution, campaign analytics, pipeline measurement, performance reporting and A/B testing.
• Hands-on experience with AI tools for campaign planning, content, personalisation and automation.
• Experience with Salesforce and HubSpot, or equivalent CRM and marketing automation platforms.

What we offer

• Fully remote work with flexibility across eligible countries.
• 40 days of paid time off per year, plus a mental well-being service and a monthly well-being allowance.
• Paid parental leave of at least three months, with job protection for up to 12 months.
• Home office stipend and possible equity depending on location.
• Location-based salary ranging from about 40,000 to 105,000 depending on country.