Marketing Manager, Bolt Drive
Bolt · Tallinn
Description du poste
About the role
Bolt is looking for a Marketing Manager for its car-sharing business, Bolt Drive. You will sit within the Vertical Marketing team and report to the Head of New Bets Marketing. You will own the full marketing cycle, from budget planning and campaign strategy through execution, performance tracking and iteration, working across HQ, regional and local teams to grow the rentals business globally. It is a hands-on coordination role with real commercial scope, suited to someone who can work independently.
Key responsibilities
- Own campaign planning and budgeting for global and regional carsharing marketing, setting KPIs, building timelines and keeping spend on track across demand acquisition and branding initiatives.
- Lead global brand and demand acquisition campaigns end to end, from brief through launch to performance review, with a focus on meeting business targets and improving ROI.
- Coordinate and oversee regional activations, troubleshoot blockers for local teams and support product launches with GTM planning.
- Act as the main point of contact between HQ, local operations and marketing teams, keeping communication clear and decisions documented.
- Track and report on campaign performance against KPIs, turn results into actionable recommendations and share best practices with local marketing teams.
Required profile
- Proven marketing experience, ideally in tech, a startup or an agency environment, with campaigns that drove measurable business impact.
- Strong project management skills, able to handle multiple workstreams, manage dotted-line dependencies and keep cross-functional teams aligned.
- Experience working with external partners and agencies, and comfort managing content development, localisation and performance reporting.
- Analytical approach, using data to guide decisions and optimise campaigns.
- Clear, confident English and the ability to influence stakeholders at HQ and local levels.
What we offer
- A competitive salary and stock options.
- Wellness perks and a 1-month paid sabbatical after 5 years.
- Hybrid model with at least 12 monthly in-office days.
- Career growth opportunities and annual company events.
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Bolt
Tallinn