Website & Lifecycle Marketing Lead

About the role

A partner company is looking for a Website & Lifecycle Marketing Lead based in Estonia. The role owns the digital experience that turns visitors into customers and first-time buyers into loyal, repeat customers, leading website optimization, lifecycle marketing, email communication and brand positioning across several product lines. It is a fully remote, full-time independent contractor position with direct collaboration with leadership, product, design, engineering and marketing teams.

Key responsibilities

• Own the structure, messaging and conversion performance of the website and key product pages, running A/B tests with design and engineering teams
• Design and optimize customer journeys including onboarding, reorder triggers, retention campaigns, win-back initiatives and repeat-purchase flows, partnering with the Head of Marketing to grow recurring revenue and customer lifetime value
• Develop differentiated positioning for each product line and customer segment, keeping a consistent message across the website, advertising, sales materials and AI-powered sales tools
• Plan, write, launch and optimize lifecycle and marketing email campaigns supporting acquisition, activation, engagement and retention
• Gather insights from sales calls, customer conversations and reviews and turn them into better messaging, web pages and experiments
• Track conversion rates, repeat revenue, repeat order value and CRM performance, using data to prioritize initiatives
• Work with executive leadership and teams to influence product direction and customer workflows

Required profile

• At least 4 years of experience in B2B or e-commerce marketing, with hands-on ownership of website conversion, messaging, lifecycle marketing or email programs
• Proven ability to build and manage lifecycle or email marketing programs with measurable results in revenue, activation, retention or repeat purchases
• Ability to take initiatives from strategy through execution, testing, launch and optimization, working independently with minimal supervision
• Excellent written English and strong analytical thinking and problem-solving skills

Required skills

• Solid understanding of A/B testing principles, including sample sizes, primary success metrics and minimum detectable effects
• Customer-centric copywriting and landing page creation
• Preferred: hybrid self-service and sales-led funnels, CRM systems such as HubSpot or Pipedrive, email marketing platforms, and experience with AI sales or support agent prompts or knowledge bases

What we offer

• Flexible, competitive compensation tailored to experience and expected impact
• Fully remote work with flexible hours and no requirement to report to an office
• Full-time independent contractor arrangement with direct exposure to executive leadership
• Autonomy to lead initiatives end to end and contribute to product development and company strategy