Growth Manager, Acquisition & Conversion

About the role

Iute Group, a fintech founded in Estonia in 2008 and operating across Albania, Moldova, North Macedonia, Bulgaria and Ukraine, is looking for an experienced, commercially driven Growth Manager, Acquisition & Conversion. This is a newly established senior role in the Consumer Growth team, focused on acquiring new customers across digital wallets, insurance, iuteMarket, Dealer Loans and other consumer products, and reactivating customers inactive for more than three years. The scope will later include Cash Loan acquisition.

Key responsibilities

• Own and execute the group's new customer acquisition strategy across products and markets, setting ambitious but sustainable targets and turning them into market-level plans.
• Partner with Data Science and AI teams to find high-potential segments and ideal customer profiles, then turn insights, predictive models and behavioural data into targeted campaigns.
• Develop acquisition offers, incentives and product bundles, and run campaigns with Digital Marketing across owned and paid channels such as MyIute, Meta, Google, affiliates and referrals.
• Create exclusive partner offers with the Partner Ecosystem team and optimise the customer journey from first interest to first transaction.
• Monitor acquisition performance, conversion and acquisition costs, and scale successful approaches across markets with local commercial teams.

Required profile

• Proven experience in customer acquisition, growth management or performance marketing, ideally in fintech, banking, consumer finance, e-commerce or telecom.
• Track record of acquisition strategies with measurable commercial results, and experience driving growth across multiple markets with local teams.
• Experience with Data Science teams, AI-driven targeting or customer segmentation.
• Strong analytical and commercial thinking, independent and proactive, with excellent English.
• Advantage: experience with digital wallets, insurance, marketplaces or consumer lending.

Required skills

• Solid knowledge of digital marketing channels, acquisition funnels and campaign performance.
• Ability to make decisions based on customer data, conversion metrics and acquisition economics.

What we offer

• A senior Group-level role influencing customer growth and commercial performance.
• Close collaboration with Data Science and AI specialists and the freedom to challenge established practices.
• Competitive compensation, health or sports benefits, extra vacation days, support during life events and professional growth opportunities.
• An international fintech team and a modern Group HQ office in central Tallinn.

The position is full-time and based in Tallinn, Estonia, with English as the working language. The process includes a short initial meeting, an online interview with the hiring manager and a final online meeting with the Founder and Group Chief Commercial Officer.