Lifecycle & CRM Specialist (Remote EMEA)

About the role

A fast-growing AI consumer technology company is looking for a Lifecycle & CRM Specialist to build and optimise customer communication strategies across the whole user journey. The role owns lifecycle marketing initiatives that improve user activation, subscription conversion, retention and re-engagement, working closely with product, marketing and data teams. It is a full-time, 3-month contract starting ASAP, fully remote in CET, with the possibility of extension.

Key responsibilities

• Develop and manage lifecycle marketing programmes covering onboarding, activation, subscription conversion, renewals and win-back campaigns.
• Build automated email journeys and personalised communication flows across the customer lifecycle.
• Turn free users into paying subscribers through targeted messaging and offers, and run re-engagement campaigns for inactive users.
• Create audience segments from behavioural, product and subscription data.
• Collaborate with product and marketing teams on in-app messaging, push notifications and other channels.
• Design and run A/B tests, monitor campaign performance and deliverability, and link results to revenue, conversion and retention.
• Ensure compliance with privacy regulations and consent requirements.

Required profile

• Proven experience in lifecycle marketing, CRM or retention marketing, ideally in a consumer subscription business.
• Analytical mindset, able to build segments and campaigns independently and connect them to business outcomes.
• Strong copywriting skills and excellent written English.
• Nice to have: experience with in-app messaging and push notifications, knowledge of email deliverability and domain reputation, familiarity with subscription billing platforms, and experience optimising subscription revenue and customer lifetime value.

Required skills

• Hands-on experience building automated campaigns with platforms such as Braze, Customer.io, Iterable or Klaviyo.
• Understanding of customer segmentation, personalisation and lifecycle automation.
• Experience managing email deliverability, list health and campaign performance.
• Knowledge of GDPR, CAN-SPAM, consent management and international communication requirements.

What we offer

• The chance to own the lifecycle marketing strategy of an AI consumer product used by millions.
• Flexible working hours, generous vacation policy and a fully remote environment.