Performance Marketing Specialist

About the role

Bolt is looking for a Performance Marketing Specialist to run user acquisition campaigns across an allocated set of markets for one of its business verticals (Rider, Delivery or Food). You will execute and optimise campaigns on the main paid platforms (Google, Meta, TikTok, ASA), keep budget pacing on track, run experiments and feed insights back into the wider strategy. You work with growing autonomy, supported by your manager and Senior Specialists, and act as the go-to person for ad-hoc and service-desk requests from the wider business.

Key responsibilities

• Run the growth roadmap for your allocated markets, testing budgets to improve ROI and surface scalable opportunities.
• Build, manage and optimise campaigns on Google, Meta and TikTok, adapting the best examples from existing campaigns.
• Run structured tests on budget allocation, creatives, platform betas and bidding settings, documenting results.
• Manage day-to-day user acquisition activity with local stakeholders, monitoring budget pacing and core metrics.
• Analyse creative performance and give clear, actionable feedback to the creative team; flag issues early and contribute data-backed input to quarterly planning and performance reviews.
• Work with Martech & Analytics, Brand and other marketing teams on shared growth initiatives.

Required profile

• Hands-on experience running and optimising campaigns on Google, Meta and TikTok, with solid knowledge of platform mechanics and setup.
• Managed 5-digit monthly budgets across one or more markets and is accountable for campaign performance.
• Strong analytical mindset, comfortable with CPA, ROI and payback, and able to turn creative data into actionable insights.
• Organised, proactive and good at coordinating with local and cross-functional partners.

Required skills

• Web and app attribution tools such as GA4 and MMPs like AppsFlyer, Adjust or Singular.
• Basic knowledge of Figma or Canva is a bonus.

What we offer

• A competitive salary and stock options.
• Wellness perks and a 1-month paid sabbatical after 5 years.
• Hybrid model with at least 12 monthly in-office days.