Traffic (User Acquisition) Team Lead

About the role

A partner company is looking for a Traffic (User Acquisition) Team Lead based in Estonia, working fully remotely. The role leads multi-channel growth strategies across paid search (PPC) and affiliate marketing, combining strategic ownership with hands-on execution. The leader mentors PPC and Affiliate Managers while staying involved in campaign analysis, tracking infrastructure and partner negotiations.

Key responsibilities

• Lead, mentor and coach PPC and Affiliate Managers, set KPIs and performance expectations, and run structured testing roadmaps.
• Develop and execute user acquisition strategies across PPC and affiliate channels, adjusting budgets by performance, CAC, ROAS and LTV.
• Oversee paid search campaigns: keyword bidding, campaign structure, audience targeting, creative testing and account troubleshooting.
• Guide affiliate strategies, negotiate partnerships, evaluate partner economics and expand traffic sources.
• Monitor CAC, CPA, ROAS, LTV and payback periods, and produce weekly forecasts.
• Maintain accurate tracking and attribution across GA4, Mixpanel and affiliate trackers, and detect click fraud, bot traffic and attribution hijacking.
• Test and scale new channels, automate reporting workflows and use AI-powered tools to improve efficiency.
• Keep stakeholders informed on results, budget allocation, risks and forecast changes.

Required profile

• At least three years in performance marketing or user acquisition, including one year each in hands-on PPC and affiliate management and one year leading a growth or traffic team.
• Proven experience managing substantial acquisition budgets and making data-driven investment decisions.
• Ability to balance team leadership with direct involvement in campaign execution and troubleshooting.
• Strong analytical reasoning, quantitative skills and clear communication; SQL is an asset.
• Degree in Marketing, Business, Economics, Statistics, Data or a related field is an asset; practical results are prioritized over formal education.

Required skills

• Hands-on PPC campaign management and affiliate partnership negotiation.
• Experience with affiliate tracking platforms such as TUNE, Affise or Everflow, and analytics tools such as GA4 and Mixpanel.
• Multi-touch attribution, structured experimentation and data-driven testing are desirable.
• Experience with AI prospecting and workflow tools (e.g. Clay, web scrapers, LLMs) is a plus.