Brand Marketing Manager

About the role

Bondora, a financial technology company founded in 2008 that has helped more than 700,000 customers across Europe borrow and invest, is looking for a Brand Marketing Manager. The role leads brand research, creative strategy and trust-building initiatives, and owns the full path from creative through to media: briefing agencies, coordinating brand media buying and making sure every euro spent builds both fame and performance. It is part of a major brand transformation across every market and touchpoint.

Key responsibilities

• Lead the rollout of the refreshed brand identity across customer-facing touchpoints.
• Develop global creative platforms and campaigns that adapt across markets.
• Own brand media investment: coordinate with the performance team and external media-buying and influencer agencies to plan and launch brand awareness campaigns, write creative briefs and guide execution.
• Partner with the performance team to test and analyse creative impact and improve conversion.
• Lead brand research projects, from briefing partners to turning findings into strategies.
• Build AI workflows and experiment with AI tools and automation to speed up creative production, testing and optimisation.
• Lead trust-building efforts such as Trustpilot and review platform management, NPS insights and partnerships.
• Own brand execution on the website and maintain brand assets and guidelines.

Required profile

• 5+ years of experience in marketing, brand or creative strategy, preferably in financial services or other fast-paced digital consumer industries.
• Proven ability to turn customer insights, market research and data into actionable brand and creative strategies.
• Experience coordinating media buying or working with media agencies (TV, radio, OOH, influencer).
• Understanding of consumer psychology, brand positioning and category entry points in the credit and financial sector.
• Experience leading brand health tracking, brand image and customer advocacy projects.

Required skills

• Expertise across static, animation and video formats, with efficient scaling of production.
• Writing creative briefs and collaborating with design, copy, UX, video, performance teams and external agencies.
• Familiarity with AI-driven tools and automation.
• Balance of analytical thinking and creative judgment, comfortable with brand performance metrics and creative reviews.

What we offer

• Competitive salary and a benefits package including 5 weeks of vacation, private healthcare compensation, hobby grant, mental healthcare support and share options.
• A growth-oriented environment with opportunities and budget to expand your skills.

The hiring process includes a recruiter meeting, a meeting with the Head of Brand & Content, a home task, personality and logic assessments, a leadership interview with the CMO and a conversation with the Chief of People.