Lifecycle Marketing Specialist, Riders

About the role

Bolt is looking for a Lifecycle Marketing Specialist for its Riders team. You will work closely with the Marketing, Expansion, PR and Product teams and help expand lifecycle strategy by implementing email, in-app and push messaging campaigns to engage users. The role suits someone with strong communication skills, an analytical mindset and experience with lifecycle communications.

Key responsibilities

• Design and implement new lifecycle messaging campaigns for active, passive and churned users for assigned products
• Co-manage over 6,000 automated messages with the Lifecycle Marketing team, including copy, visuals and target audiences
• Work with local teams to localise the content and visuals of communications
• Set up and analyse communications A/B tests and make data-driven decisions
• Analyse existing communications and launch new campaigns for active and churned users

Required profile

• Proven years of experience in marketing, product or a related field
• Excellent English copywriting skills
• Experience managing lifecycle and email campaigns and communicating with large audiences
• Data-driven, customer-centric approach to tracking and analysing campaign performance
• Ability to balance technical and creative thinking and experiment with new approaches

Required skills

• Project management
• Email and lifecycle campaign management
• A/B testing and data analysis

What we offer

• Salary and stock option package
• Hybrid work with a minimum of 2 days in the office per week
• Direct impact on millions of customers and partners across 50+ countries
• Fast-moving autonomous teams and career growth opportunities