VP of Revenue Marketing

About the role

Veriff's Revenue Marketing team owns the global engine that creates and accelerates pipeline, combining Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing. It works closely with Sales and Revenue Operations and partners with Product Marketing and Account Management. The company is looking for a VP of Revenue Marketing to lead strategy and execution, with accountability for pipeline creation, acceleration and marketing ROI.

Key responsibilities

• In the first 3 months: diagnose the revenue marketing engine across funnel performance, channel mix, budget, attribution and team structure; agree target accounts and ABM tiers with Sales and shared pipeline definitions and KPIs with RevOps; set team priorities and KPIs and deliver early wins such as an ABM pilot or website conversion improvements.
• By 6 months: run integrated ABM and demand-generation programmes across priority accounts; grow marketing-sourced and influenced pipeline against targets, shifting investment to the highest-impact channels; establish reporting and attribution with RevOps, a 12-month revenue marketing plan and a clear team structure.

Required profile

• Senior B2B marketing leadership experience, ideally 10+ years in enterprise SaaS or technology and across multiple marketing disciplines.
• Deep ABM expertise, including account selection, segmentation, intent signals, personalisation, multi-channel orchestration and account-level measurement.
• Proven track record of building demand-generation programmes that create measurable pipeline and revenue, optimising channel mix by commercial impact.
• Strong commercial and analytical skills, including ownership and allocation of budget.
• Ability to act as a go-to-market partner to Sales and Revenue Operations and to stay close to the work while driving execution.
• Nice to have: identity, security, fintech or related industry experience; web strategy, SEO and AEO/AI-driven discovery; field and event programmes; customer marketing, lifecycle and advocacy programmes; global, multi-region go-to-market experience.

What we offer

• Flexibility to work from home.
• Stock options.
• Extra recharge days on top of annual vacation.
• Medical, dental and vision insurance.
• Learning and development and health and sports budget.
• Four weeks of fully paid sabbatical after 5 years.