Senior Digital Performance Manager

About the role

Join Luminor as a Senior Digital Performance Manager, leading the digital performance measurement ecosystem across the Baltics. You will connect marketing activity, customer acquisition and business results to drive growth.

Key responsibilities

• Own and continuously improve reporting, dashboards, tracking, attribution, SEO and performance insights for the Baltic region.
• Translate campaign, website and sales data into recommendations on CAC, CPA, ROI, conversion and channel mix.
• Develop marketing dashboards and reporting frameworks ensuring reliable, actionable data.
• Establish UTM standards, tagging structures, attribution principles and data‑quality controls.
• Act as the marketing owner for GA4, tagging and measurement setup, collaborating with Analytics, MarTech and IT teams.
• Partner with media, PPC and SEO agencies, challenge recommendations and drive continuous improvements.
• Lead the Baltic SEO roadmap, covering keyword strategy, content optimisation and technical SEO.
• Identify opportunities to optimise websites, landing pages and digital customer journeys through data‑driven experimentation.

Required profile

• At least 5 years of experience in performance marketing, digital marketing, e‑commerce or marketing analytics.
• Strong hands‑on experience with Google Ads, Meta Ads and other paid media platforms.
• Proven experience working with agencies and managing complex digital initiatives.
• Fluent English (spoken and written) and ability to work at Pan‑Baltic level.

Required skills

• Google Ads, Meta Ads
• GA4, campaign tracking, UTMs, attribution, tag management
• Power BI, Looker Studio, Tableau (dashboarding)
• Advanced Excel; knowledge of SQL, BigQuery is a plus

What we offer

• Hybrid working model with flexibility to work remotely from anywhere in the EU, Iceland, Switzerland or the UK (up to 90 days per year).
• Competitive gross salary of €3,140‑€4,720 per month, depending on experience.
• Health insurance after three months, additional health days, and generous vacation policies.
• Professional growth through internal and external training, LinkedIn Learning, workshops and conferences.
• Volunteer time off, paid military training days and special offers on Luminor products and services.